Custom web development: websites, e-commerce and platforms

At 150 Por Ciento we build corporate websites, online stores and custom web platforms that are fast and measurable. Every project ships optimized for Core Web Vitals, technical SEO and conversion — not just “published.”

From campaign landing pages to e-commerce with local payments across Latin America.

Technologies we use

Custom WordPress
WooCommerce
Shopify
React
Next.js
Node.js
PHP
Vite
Payment integrations (PSE, Wompi, Mercado Pago, Stripe)

100% of projects achieving green Core Web Vitals
20% increase in conversions after Airtm's redesign

Starting from USD 2,000

Typical timeline 4–6 weeks

What we solve with web development

Slow sites that hurt rankings and scare conversion away
Generic e-commerce that doesn’t fit the real sales process
Fragile platforms held together by a tower of plugins
Websites the team itself can’t edit without calling a developer
A digital presence that doesn’t live up to the company

Your website is your salesperson that never sleeps. Treat it accordingly.

Custom WordPress, custom platform or headless?

Short answer: custom WordPress covers most cases; headless and fully custom builds are justified by concrete requirements.

Custom WordPress: corporate sites, blogs and e-commerce with WooCommerce — the team edits everything, the cost stays contained
Headless (CMS + modern frontend): when you need maximum speed, multiple channels, or an app and a website feeding on the same content
Custom platform: when the website is the product (marketplace, portal, SaaS) and a CMS falls short

We recommend the architecture based on requirements, not trends — and we show you the total cost of each option.

What kind of solutions we deliver

Corporate sites and high-conversion landing pages
Custom e-commerce with WooCommerce, Shopify or a fully bespoke build
Custom web platforms and portals
Headless architectures (CMS + React/Next.js)
Local and international payment integrations (PSE, Wompi, MercadoPago, Stripe)
Maintenance, security and continuous performance optimization

How we do it

1. Discovery and architecture

Business goals and success metrics for the site
Information architecture and stack decisions
Technical SEO plan from day one

2. Design and content

UI design over approved prototypes
Content structured for search engines and AI engines

3. Development and integrations

Development to performance standards (Core Web Vitals)
Payment, CRM, analytics and marketing integrations
CMS configured so the client can edit without risk

4. Launch and optimization

Launch checklist: SEO, security, backups, monitoring
Conversion measurement and iterative improvements

Frequently Asked Questions

Who builds custom e-commerce in Colombia?

We do. We build custom online stores with local payments (PSE, Wompi, MercadoPago), e-invoicing and logistics integration, for Colombia and the rest of Latin America.

How much does a custom website cost?

A professional landing page starts at 2,500 USD, a corporate site at 5,000 USD and a custom e-commerce at 8,000 USD. The final price depends on integrations, languages and content volume.

Will I be able to edit the content myself?

Yes. We deliver the CMS configured with clear fields and train your team. The website is yours: hosting, domain and credentials stay in your name.

Is SEO included?

Technical SEO, yes: semantic structure, structured data (schema), performance and sitemap. Content strategy and ongoing positioning are a complementary service.

Do you offer maintenance and support?

Yes, with monthly plans covering updates, security, backups and hours of continuous improvement.