For brands with a physical presence that want it to perform like a digital channel.
In short
Design and development of experiences integrating the physical and digital worlds: brand activations, interactive retail, installations and campaigns connecting the point of sale with digital while leaving measurable data.
The symptom is always the same: the physical world leaves no trace. Specifically:
If the activation leaves no data, it wasn’t a campaign: it was a party.
It’s any experience where the physical world triggers something digital and vice versa. In practice:
The name is agency-speak. The goal is simple: make your physical presence measurable and optimizable like a website.
If the weight is on immersion (AR or VR), see AR/VR. Here the focus is the connection between physical space and your digital operation.
It’s an experience where the physical and digital worlds work as one: a QR on packaging that opens an AR experience, an in-store screen that recognizes the product you pick up, or a trade show activation that registers the attendee straight into your CRM. The idea is to make your physical presence leave data the way a website does.
An activation with data capture and CRM integration starts at 5,000 USD. Installations with custom hardware, sensors or large screens usually run between 15,000 and 60,000 USD depending on the build and duration.
With cheap, reliable entry points: dynamic QR codes, NFC in product or fixtures, and data capture at the moment of interaction. What matters isn’t the technology but that what the person gets in return is worth the gesture.
Participation, interaction time, journey and — if the person consents — their contact details, all integrated into your CRM in the moment. We always work with explicit consent and in line with each country’s data regulations.
An activation with standard technology takes 4 to 8 weeks. Installations with custom hardware need 3 to 5 months, mostly due to fabrication and on-site testing time.