Custom e-commerce development

At 150 Por Ciento we build e-commerce that sells, not pretty catalogs. Fast stores, with the payment methods your market actually uses, connected to your inventory and invoicing, and measured from day one by the only metric that counts: conversion.

We work with retail, fashion, food and B2B brands in Colombia, Peru, Mexico and across Latin America.

Technologies we use

Shopify
Shopify Hydrogen
WooCommerce
Next.js
React
Stripe
Mercado Pago
PayU
Wompi
Klaviyo
Algolia
GA4

+120%
online sales

Starting from USD 4,000

Typical timeline 6-8 weeks

In short

Design and development of online stores on Shopify, WooCommerce or custom headless architecture, with payment gateways, e-invoicing, logistics and ERP integrated, optimized for conversion and Core Web Vitals.

What we solve with e-commerce

Almost nobody needs “an online store”. What they need to solve is this:

Slow stores that lose the sale before the product page even loads
Inventory drifting out of sync because the store and the ERP don’t talk
Abandoned carts with no automated recovery behind them
Payment gateways that don’t accept what your customer actually uses
Rigid templates that can’t handle your catalog, your promotions or your operation
Brands selling over WhatsApp that can’t make the jump to a channel of their own

A store that doesn’t sell isn’t a design problem: it’s a friction problem.

Shopify, WooCommerce or custom development?

It depends on the catalog and the operation, not the trend. Our rule:

Shopify: when you want to sell now, with a standard operation and no in-house tech team. Lower startup cost, less control over the details.
WooCommerce: when you already live in WordPress, the catalog is manageable, and you need control without paying a per-transaction fee.
Custom headless (Next.js + commerce API): when the catalog is large, the pricing logic is your own, or performance is a competitive advantage.

We don’t resell licenses or take a cut of your sales: we recommend the platform that suits you and back it with your own numbers.

What kind of solutions we deliver

Shopify and Shopify Plus stores with custom themes
WooCommerce e-commerce with your own catalog and business rules
Headless architectures with Next.js for large catalogs or high traffic
Integration of local gateways: Mercado Pago, PayU, Wompi, Stripe
Connection to ERP, inventory, e-invoicing and logistics providers
Migration from existing platforms without losing rankings
Conversion rate optimization (CRO) on stores already running

Every store ships with e-commerce analytics configured. No measurement, no optimization.

How we do it

1. Commercial discovery

We understand your margin, your catalog and how fulfilment really works
We review the payment methods your customer uses in each country
We pick the platform on total cost of ownership, not license price

2. Architecture and design

Catalog structure and taxonomy built for SEO from the start
Purchase flow designed with the checkout as the priority
Integration map: payments, inventory, invoicing, logistics

3. Development and integrations

Biweekly deliveries on a staging environment with real data
End-to-end purchase testing, including refunds and edge cases
Performance and Core Web Vitals measured on every delivery

4. Launch and optimization

Migration with 301 redirects so you keep the traffic you earned
E-commerce analytics and conversion funnel configured
CRO cycles driven by usage data, not opinions

Frequently asked questions

How much does it cost to build an online store in Latin America?

A professional store on Shopify or WooCommerce starts at 4,000 USD. A custom e-commerce with ERP integrations, your own pricing rules and headless architecture usually runs between 15,000 and 50,000 USD depending on the catalog. We quote with a closed scope after a free initial discovery.

Shopify or WooCommerce — which one is right for me?

Shopify if you want to launch fast, with no tech team and a standard operation; you accept a per-transaction fee. WooCommerce if you already use WordPress, want full control and want to avoid that fee, in exchange for owning hosting and maintenance. Given your volume and margin, we’ll tell you which is cheaper over three years.

Do you integrate the payment gateways used in my country?

Yes. We work with Mercado Pago, PayU, Wompi, ePayco and Stripe, plus cash on delivery and bank transfer. We also integrate e-invoicing according to each country’s regulations.

Can you migrate my current store without losing rankings?

Yes, and it’s part of the scope. We map every current URL, set up the 301 redirects and preserve the category structure that already ranks. We measure organic traffic before and after to verify there was no drop.

How long does e-commerce development take?

A store on an existing platform takes 6 to 10 weeks from kickoff. A custom e-commerce with complex inventory and logistics integrations can take 3 to 5 months.