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Project — Case study

Corona Tropical: augmented reality billboards

Step into the Future Today - Scan, Register, and Win!
Client
Corona
Industry
Beverages · Beer
Tech stack
Three.js, React and Drupal

Experience our interactive billboards, powered by augmented reality (AR), which invite you to register and win digital coupons for redeeming products on Tada, Ecuador’s premier beverage delivery platform.

Revolutionizing Digital Experiences

At 150%, we are a forward-thinking digital agency known for our expertise in leveraging disruptive technologies. Experience the fusion of cutting-edge technology and innovative beverage offerings through our interactive billboards.

Corona Tropical: augmented reality billboards — imagen 1
Corona Tropical: augmented reality billboards — imagen 2
Corona Tropical: augmented reality billboards — imagen 3

The challenge

Corona Tropical wanted to connect with consumers in Ecuador in the physical world and pull them into digital, turning public spaces into a measurable activation point.

The solution

We built interactive augmented reality billboards that invite users to register and win digital coupons, redeemable on Tada, the country's leading beverage delivery platform. We merged cutting-edge tech with a memorable consumption experience.

+3.2K
Registrations per billboard
+28%
Coupons redeemed
+55%
AR scans
150% turned a billboard into an interactive experience. People didn't just see Corona Tropical, they played with the brand.
AB InBev — Marketing Team

Next project

Cerveza Águila Cien Años: interactive 3D site
Cerveza Águila Cien Años: interactive 3D site

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