Project — Case study
Cerveza Águila Cien Años: interactive 3D site
Águila transformed the novel “Cien Años de Soledad” into 6 Vallenato songs, and we created custom interfaces for each one. Bavaria, with 130 years of experience in the market, is Colombia’s most renowned brewery responsible for producing and distributing alcoholic beverages and malt beverages. Cerveza Águila, born in 1913, is the country’s foremost beer brand and has accompanied Colombians as the ambassador of flavor, tastiness, and the joy that represents an entire nation. Over the course of more than 100 years, it has become Bavaria’s brand with the broadest portfolio, and according to the British consulting firm Brand Finance, it is currently the world’s strongest beer brand.
We leveraged cutting-edge technology to create a responsive 3D interface
In our collaboration with Águila for the “Cien Años de Soledad” project, we leveraged cutting-edge technology to create a responsive 3D interface accompanied by immersive soundscapes. Our goal was to transport users into the magical world of Gabriel García Márquez’s iconic novel, creating an unforgettable and sensory experience.
The challenge
Águila turned the novel «Cien Años de Soledad» into six vallenato songs and needed a digital experience worthy of the literary icon, giving each song its own universe without breaking brand unity.
The solution
We used cutting-edge technology to design a responsive 3D interface with immersive soundscapes and a custom scene per song, transporting users into the magical world of Gabriel García Márquez.
- +45%
- Time on site
- +60%
- Interactions per session
- +38%
- User Retention Rate
Turning a novel into a 3D web experience was a huge challenge, and 150% solved it with a sensitivity that honored both the brand and the book.
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