Project — Case study
Victoria Cempasúchil: personalized experience
Victoria Cempasúchil
The Victoria Cempasúchil website empowered users to embark on a personalized journey, enabling them to create their own digital ofrendas using the virtual cempasúchil petals. By seamlessly integrating photos of their departed loved ones and heartfelt dedications, individuals were able to pay tribute and create a unique offering in a way that resonated deeply with the spirit of the campaign. The interactive nature of our platform fostered a sense of connection and allowed users to honor their loved ones in a modern, meaningful way.
It was truly an honor to be part of this multi-awarded multimedia campaign
The challenge
Victoria wanted to celebrate Día de Muertos with a deeply human digital experience, letting people honor and remember those who are gone, without feeling generic.
The solution
We designed a site inspired by the cempasúchil flower, a symbol of spiritual guidance, that lets people not just create but feel, remember and reunite digitally. A personalized experience as modern as it is moving: a human, digital tribute.
- +40%
- Time in experience
- +30%
- Social shares
- +12K
- Tributes created
150% pulled off something hard: real emotion. Victoria Cempasúchil wasn't just another campaign, it was a tribute people felt.
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