Project — Case study
Michelob Ultra: immersive web experience
At 150% digital agency, we’re all about creating immersive experiences. So, we’ve crafted a vibrant multimedia website filled with interactive games, captivating 3D animations, and fun surprises. Dive into the world of Michelob Ultra Hard Seltzer and let the good times flow.
Cheers to a refreshing adventure like no other!
Proudly brought to you by Grupo Modelo, Mexico’s leading brewery, Michelob Ultra Hard Seltzer makes its grand entrance into the world of seltzers. Building upon the success of the internationally acclaimed premium brand, Michelob Ultra, this innovative extension takes the crown as Mexico’s first-ever Hard Seltzer.
Limón Pepino, Fresa Sandía, Mango Durazno, and Spicy Piña are the four tantalizing flavors designed to captivate the Mexican palate.
The challenge
Grupo Modelo was launching Michelob Ultra Hard Seltzer, Mexico's first Hard Seltzer, and needed a bold, modern digital presence worthy of a new generation of consumers.
The solution
We built a multimedia website with vibrant 3D animations and interactive games that immerses users in the brand's world and its four flavors. We combined design, technology and strategy into a fully immersive experience.
- +60K
- Unique visitors
- +48%
- Time on site
- +35%
- Flavor interactions
150% doesn't build websites, it builds universes. The Michelob Ultra Hard Seltzer experience was exactly the launch we were after.
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