Humanika
150 porciento logo 150 porciento logo

Project — Case study

Chevignon x Formula 1: 3D car racing game

Buckle up as we take you on a victory lap of this phenomenal campaign!
Client
Chevignon Colombia
Industry
Fashion · Retail
Tech stack
Unity, Three.js, React and Drupal

🏁 Rev up your engines, fashionistas and speed demons! We at 150%, more than a digital Agency, are thrilled to share the roaring success of our latest collaboration with Chevignon Colombia.

Remember the time we merged the chic with the fast? We created a 3D Formula 1 racing game so cool, it made Mario Kart look like a slowpoke. Our friends at Chevignon hopped on board, offering customers the chance to swap shopping bags for racing gloves. And oh boy, did you race!

The deal was simple yet exhilarating: snag some trendy Chevignon gear, get behind the virtual wheel, and compete for a once-in-a-lifetime trip to Mexico’s most thrilling F1 race. Talk about shifting gears in style!

So, who emerged as the ultimate champs of our fashion-forward race tracks? Drumroll, please… Our winners zoomed through the checkered flag and are now packing their bags for Mexico. Viva la F1!

A massive shoutout to everyone who participated and made this campaign a sizzling success. Your need for speed and love for fashion have truly set the track on fire. And to our incredible partner, Chevignon, thank you for dressing our racers in the finest threads.

Missed out on the action? Don’t fret! Keep your eyes peeled on 150% for more mind-blowing collabs. We’re just getting started on this wild ride. For now, check out our website for a full recap of this epic adventure. Spoiler alert: It’s filled with fast cars, chic fashion, and unforgettable memories.

Until next time, keep your engines running and your fashion game strong. Remember, in the world of 150%, it’s always more than just digital – it’s a lifestyle. #150PORCIENTO #MORETHANADIGITALAGENCY #ChevignonSpeedStyle #DigitalThrills

The challenge

Chevignon Colombia wanted to fuse urban style with the adrenaline of Formula 1 in a campaign that turned buying clothes into a memorable gaming experience.

The solution

We built a 3D Formula 1 racing game where customers swap their purchases for «racing gloves» and compete at the virtual wheel for a trip to an F1 race in Mexico. Fashion and speed in one experience.

+25K
Participating players
+18%
Linked purchases
+90K
Races completed
150% blended fashion and Formula 1 into a game people didn't want to put down. It was the most fun campaign we've ever run.
Chevignon — Marketing Team

Next project

Cine Sin Barreras: accessible cinema app
Cine Sin Barreras: accessible cinema app

Read our Privacy Policy to learn how we protect your data and respect your privacy.