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Project — Case study

Cheetos: interactive 3D website with Chester

Are you ready to dive into a 3D adventure with Cheetos' iconic mascot, Chester?
Client
Cheetos
Industry
Food · Snacks
Tech stack
Three.js, React and Drupal

Cheetos.ec brings a unique, interactive gaming experience to all our friends in Ecuador. This unique online experience, hosted on our innovative 3D website, captivated Cheetos enthusiasts in Ecuador with its blend of entertainment, interactive challenges, and the unmistakable spirit of fun that only Chester can bring. Get ready to face off in the ultimate challenge against Chester and win spectacular prizes!

Es cosa de Cheetos

Es cosa de Cheetos: the experience began the moment users logged in, instantly immersing them in a vibrant, 3D world, meticulously crafted to reflect the unique style of Cheetos. Central to this digital odyssey was an interactive game, ingeniously designed to captivate users with its blend of fun and challenge, truly embodying the whimsical spirit of Cheetos while also demonstrating our cutting-edge technological capabilities.

For this project, we assumed full responsibility for the website’s production. This encompassed the creation of innovative augmented reality (AR) filters specifically designed for Meta, along with a comprehensive suite of digital advertising materials. Our offerings included a diverse range of advertising assets, from traditional banners to unconventional and dynamic video banners, ensuring a holistic and engaging online presence.

The challenge

Cheetos wanted to captivate its fans in Ecuador with a digital experience that captured Chester's irreverent spark and held attention between challenge and fun.

The solution

We built a vibrant 3D website with an interactive game starring Chester, balancing challenge and entertainment. Every detail reflects the brand's playful aesthetic and showcases our cutting-edge technical capabilities.

+80K
Unique players
+35%
Avg. play time
+5K
Prizes awarded
150% captured Chester's personality in every pixel. The site didn't just look amazing, it felt like Cheetos.
PepsiCo — Marketing Team

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