Augmented and virtual reality development

At 150 Por Ciento we build AR and VR with a business goal behind it, not demos for a trade show. Try-ons that cut returns, training people remember, and brand experiences people use more than once.

From WebAR that opens in a browser to simulators for Meta Quest.

Technologies we use

Unity
Unreal Engine
ARKit
ARCore
WebXR
8th Wall
Three.js
Blender
Meta Quest
Vuforia

+3.5×
product engagement

Starting from USD 6,000

Typical timeline 8-12 weeks

In short

Development of immersive augmented and virtual reality experiences with a commercial goal: product try-ons and visualizers, install-free WebAR, VR training, and interactive applications for brand and retail.

What we solve with AR and VR

Immersive only counts if it solves something. The cases where it does:

Products returned because the customer couldn’t see them in their space before buying
Training that’s dangerous or wildly expensive to run with real equipment
Large product catalogs that don’t fit in a showroom
Brand activations forgotten ten seconds later
Industrial processes hard to explain in a manual
AR experiences requiring an app download nobody will do

If the immersive experience doesn’t move a metric, it’s marketing spend in a headset.

AR, VR or WebAR? When each makes sense

It depends where the person is and how much friction they’ll tolerate:

WebAR: when you need mass reach. Opens in the browser, nothing to install — the lowest possible friction, in exchange for less graphical power
Native AR (ARKit, ARCore): when you already have an app and want precision, occlusion and solid tracking
VR (Meta Quest and similar): when the value is in total isolation: training, simulation, risk assessment

If your experience depends on users installing an app to use it once, you’ve already lost. We almost always start with WebAR.

What kind of solutions we deliver

AR product try-ons and visualizers
Install-free WebAR, reachable from a QR code
VR training and simulation
Interactive applications for retail and activations
Virtual showrooms and catalogs
Branded filters for social media
Digital twins and industrial process visualization

If the experience blends physical and digital in a real space, look at phygital too.

How we do it

1. Defining the case

Which metric the experience must move: returns, training time, conversion
Where the person will be and on what device
Technology chosen by friction and reach, not by spectacle

2. Prototype

Early proof of concept on the real device
Validation that tracking and performance hold up
Scope adjusted with data, before producing the assets

3. Production

3D asset modeling and optimization for the target device
Experience development and catalog integration
Testing with real users in real lighting and space conditions

4. Rollout and measurement

Publishing to web, stores or dedicated devices
Usage analytics inside the experience
Iteration based on where people drop off

Frequently asked questions

How much does an augmented reality experience cost?

A focused WebAR experience starts at 6,000 USD. A VR training simulator or a try-on with a full catalog usually runs between 20,000 and 80,000 USD depending on the number of 3D assets and integrations.

Does it require downloading an app?

Not necessarily. With WebAR the experience opens straight in the browser from a QR code or link, nothing to install. That’s what we recommend when you want reach; a native app is justified when you need precision or recurring use.

What's AR/VR good for in a company that isn't in entertainment?

The highest-return cases are the unglamorous ones: product try-ons that cut return rates, training on dangerous procedures without exposing anyone, and visualizing machinery or property that won’t fit in a showroom.

Does it work on any phone?

WebAR works on the vast majority of devices with a modern browser. Native AR needs ARKit or ARCore support, which covers almost all mid- and high-range devices. During discovery we check what your real audience uses.

How long does development take?

A focused WebAR experience takes 8 to 12 weeks. A VR simulator with several scenarios can take 4 to 8 months, and much of that time goes into producing the 3D assets.