Branding and brand identity for digital environments

At 150 Por Ciento we build brands that survive digital reality. Not a logo and a pretty PDF: a complete visual system that still works in a 300-pixel banner, in an app, and on your social profile.

A brand designed by the same people who then implement it in your product.

Technologies we use

Figma
Adobe Illustrator
Adobe Photoshop
After Effects
Cinema 4D
Design tokens

+60%
brand consistency

Starting from USD 2,500

Typical timeline 3-6 weeks

In short

Brand identity creation and art direction for digital environments: visual system, brand guidelines and applied assets, designed to work across product, web and campaigns without breaking.

What we solve with branding

The problem is rarely “I don’t like the logo”. It’s this:

A brand that looks different in every piece because nobody defined the system
Identities made for print that break on screen and on mobile
Brand guidelines nobody opens because they don’t solve the real cases
Marketing teams improvising assets with no base material
Companies that grew and now look smaller than they are
Brands indistinguishable from their competitors in a feed

A brand isn’t a logo: it’s everything recognizable without seeing the logo.

What a complete brand identity includes

A standalone logo is not an identity. What we deliver:

Visual system: logo and variants, palette with verified contrast, typography and its scale, grid, iconography and image treatment
Usage rules: what to do and what not to, with the real cases where it would break
Applied assets: the brand resolved in the formats you’ll actually use
Technical handover: source files and design tokens ready for a development team to implement

We design the brand thinking about how it’ll be coded, because we’re usually the ones coding it.

What kind of solutions we deliver

Brand identity creation from scratch
Rebranding and evolution of existing brands
Identity systems and usable brand guidelines
Art direction for campaigns and content
Visual concept development
Supervision and coordination of creative projects
Design tokens and handover to product

If what you need is how your product is used — flows, screens, usability — that lives in UI/UX design.

How we do it

1. Brand immersion

We understand the business, the audience and who you compete against
We audit the current brand and where it breaks today
We define the territory: what we want people to feel and remember

2. Concept

Visual routes with an idea behind them, not three versions of the same logo
Every route presented applied, not floating on white
Selection and refinement by criteria, not by vote

3. System

Building the full system: color, typography, grid, iconography
Contrast and accessibility verified from the design stage
Stress tests: the brand in the worst possible case

4. Handover and application

Guidelines with real cases and organized source files
Design tokens ready for development
Support through the first applications

Frequently asked questions

How much does branding cost for a company?

A complete brand identity with visual system and guidelines starts at 2,500 USD. A rebrand for a company with many touchpoints usually runs between 8,000 and 30,000 USD depending on the scope of applications.

What's the difference between branding and UI/UX design?

Branding defines how your brand looks and sounds: identity, visual system, tone. UI/UX defines how your product is used: flows, screens, usability. They need each other, but they’re different jobs. We do both and we know where each one ends.

What exactly do you deliver?

Logo and variants, palette with verified contrast, typography and scale, iconography, grid, image treatment, guidelines with real use cases, source files and design tokens ready for development. All yours, no licensing involved.

How long does a branding project take?

A complete identity takes 3 to 6 weeks. A rebrand with many applications can take 2 to 4 months.

Can you implement the brand on our site and product?

Yes — it’s why we design with tokens from the start. The same people who defined the system can take it to your site or app without the usual loss between design and development.